How to Check Your Website's Performance on Google

Don't Be Fooled: How to Check Your Website's Performance on Google.

Here at the Organic SEO Blog, we like to think that we're fighting the good fight. Too many Search Engine Optimization (SEO) companies take advantage of customers. We're here to share as much information as possible. We believe knowledge is power: the more our readers understand organic SEO, the better we perform as a blog.

Today we're going to teach you how to check your website's performance on Google. You might be surprised--this task is very simple. You might also be surprised to see that your website's performance can teach you important information about your website as well as the claims of your SEO professional.

So before we begin, remember: knowledge is power! Do not let SEO companies manipulate you. Instead, learn your lessons. Simply reading this blog will save you time and money.

As you might know, SEO is a time-consuming process. Sometimes SEO yields result in as little as two days; sometimes, results are not apparent for months. As a website owner, you might never understand how or why this process is working or not working. Most website owners live at the mercy of SEO professionals. Since website owners typically have very little SEO knowledge, they must trust that the SEO professional is genuinely performing the best work.

In an ideal world, this is how the process should work. There is no need for a website owner to spend his time learning and performing SEO to hire a professional to do the work. Unfortunately, too many website owners have been burned by incompetent SEO professionals.

A poorly optimized website can be presented to a website owner in a way that makes the website appear as if it were performing very well and even outperforming all other websites in its industry.

SEO can be an affordable investment, but nobody wants to waste money on trickery and deceit.

To perform this trick, a wayward SEO company or individual will discover at least one keyword that makes your website visible on the first page of search results. He will then tell you to search on your computer with this keyword--to see the outstanding results for yourself! If you own a marketing agency, for example, and the keyword that makes your website visible is "marketing services," you will type "marketing services" and see your website listed on Google's first page, outperforming so many other similar sites. You might even click the link to be sure that this is, indeed, your website. And inevitably, it will be your site.

From Google's perspective, the goal is to deliver the most relevant results and ensure the user is 100% satisfied with these results. Whenever you click a link on Google, the link is "remembered" for your benefit. Why? From so many relevant results, you clicked this link and not any other. Google also understands that not every user can find the site they are looking for on the first search. Google expects most users to perform multiple searches with different sets of keywords--in this case, keywords relevant to the "marketing" industry.

So let's say you try a different search for your marketing website, but instead of "marketing service," you type a similar keyword, like "digital marketing agency." Google will deliver a different set of websites, but your website will still be on the first page results. This does not necessarily mean that your website is well-optimized. Why? From your first search, Google "remembered" that you clicked your website, so it is offering you the choice once again. From this point forward, whenever you perform a similar search, your website will appear. And the more times you click your website or perform the exact search, the more Google will show you this same result.

Don't be fooled. To see accurate and relevant Google results follow these steps:

1. Ensure you are not signed in to your Google account; if you are, sign out.

2. Delete your browser's cookies.

3. Close your browser and reopen it.

4. Perform the search. (This time, the keyword can be anything, even the first keyword--marketing services--that revealed your website to be on the first page results).

If your website does not appear on the first page results after performing these simple steps--well, your SEO professional might be deceiving you about your website's performance.

It is essential to check the work somebody performs for you. You want to hire a real professional who will not waste your time and money. If you want to speak to a reliable SEO professional, please consider the Organic SEO Blog's sponsor, SEO SPARTA. Just like this blog, the professional SEO specialists at SEO SPARTA strive to educate you about what we do and how we do it. After all, you should know exactly what to expect from your SEO professional's work. SEO SPARTA is a rare SEO company that will deliver positive results quickly while being very transparent about what to expect from the marketing campaign they perform for your business. They are conveniently located in Bucks County, PA, and serving customers all over the country.

If you are interested in transforming your website into a money-making tool or are interested in exploring opportunities to outperform your competition, we encourage you to contact SEO SPARTA.

We combine traditional marketing methods and organic SEO--emphasizing natural website optimization--to design thoughtful, inspiring, and effective marketing campaigns.

Contact us