A shared Google Analytics account will reveal your website’s performance and activities. Based on the data, you can assess whether or not the marketing strategy applied to your website is working in your favor.
Google Analytics tracks the characteristics of your website visitors, including how they found your website, precise geographic locations, and device usage. Combining this information with key performance analytics, we craft a strategy to best suit your marketing goals.
Of course, we understand that many website owners may not know how to use Google Analytics. We will teach you how to use the platform--the lesson will be quick and efficient! Then you can confidently monitor your website performance at any time.
With the help of your Google Analytics account, you will see immediate results. However, any significant change in website traffic will appear within two weeks after applying the marketing strategy to your website. After that, your traffic will likely fluctuate as you see improvements in your search engine exposure.
Fluctuating traffic can be caused by many factors, including seasonality, OFF days, and holidays. These fluctuations are similar to brick and mortar business, who often see less traffic during the beginning or the week but more traffic during the weekend, or vice versa.
This is not possible. The strategies we apply to your website are based on the search engine recommendations and best practices.
Although positive results are guaranteed, we can not guarantee precise timing for when your website will be visible in the search results; nor can we guarantee your precise placement in search results.
The search engines constantly update their algorithm requirements. Sometimes the strategy we’ve applied to your website is the best strategy; sometimes, we need to alter the strategy to maintain maximum performance in line with these algorithm changes.
If you do not discover your website on the first or second page of search results, do not worry! Your website is likely visible to your potential customers. Website visibility depends on many factors, including your geographic location at the time of the search, the device used, and the specific keyword(s).
By default, we optimize your website for potential customers who are already looking for the products or services you offer on your website. We base our strategy on the available data on your potential customers’ geographic location, what they are looking for, and what keywords they use.
If you do not find your website on the first or second page, you may have used a keyword your website is not optimized for. We optimize your website for the entire industry, and not a limited set of keywords, so you may have performed an unusual keyword search. If you prefer, we can optimize your website for these keywords, too.
If you purchase a subscription-based service, your account will be charged one time per month on the day you subscribed. You can pay for subscription-based services with PayPal or credit card.
For one-time payments, such as logo design, website development, or any other one-time payments you can pay with PayPal, credit card, or check. Non-recurring fees will occur on a monthly basis.
Owning a website is free! That’s right. You will not pay a monthly fee to own the website we build for you. After we build your website for you, you own it.
Your only charge will be an annual fee for your domain name and hosting account. These charges are initiated by the hosting company you select when you launch your website. The cost of hosting varies between different companies, with the average cost for starter accounts between $56--$70 per year. We will let you know the exact cost for your domain name and hosting before your website goes live.
You own the website we build for you, so you choose who will perform updates. You may ask SEO Sparta or any other design and development company to update your website.
The website files are not locked or protected in any way; anyone with the right development knowledge should be able to update your website.
If you decide to update your website with SEO Sparta, we will match any competitor’s price. That said, we have not changed our website maintenance prices for over a decade. This is why we maintain so many client websites.
You do not need to hire a digital marketing agency to optimize your website. Most agencies use SEO best practices and marketing tools (like Google AdWords) provided by search engines.
If you know how to use these practices and tools, and you have a marketing strategy in mind, you will succeed. If you feel you need more knowledge and/or information, please read our blog, The Organic SEO Blog.
Additionally, you can take an online course conducted by our professionals to learn how to promote your brand online. By the end of this course, you will be a digital marketing professional who can optimize your own website or provide marketing services to others.
Alternatively, you can outsource this work to SEO Sparta for a low monthly fee.