A logo is a powerful tool that can communicate your brand’s value and purpose—what researchers call a brand’s “symbolic benefits” (Source). As the symbol of your company, a custom logo helps consumers connect to your core values and products, inspiring loyalty and conversions.
order serviceBranding and logo design
Graphic and UI design
Mobile applications design
The Benefits of a Good Logo
Without a strong logo, your brand misses the chance to connect with up to 65% of consumers—those who need to "see" in order to learn and remember.
The details of logo design play a key role in its success or failure. For instance, the shape of a logo can significantly influence how it's perceived. Circular logos often evoke feelings of softness or comfort, while angular logos suggest strength and durability.
Logo Design Process
- Consultation and Brand Discovery: Our designer gathers information about your business, its target audience, brand values, and overall goals to create a logo that reflects the brand's identity.
- Concept Development: Based on the consultation, our graphic designer creates several logo concepts, often in different styles, for you to choose from.
- Revisions: After presenting the initial concepts, revisions are made based on your feedback until the final design is approved.
- Color Palette and Typography: We provide a color scheme and suggest fonts that will accompany the logo to create a cohesive brand identity.
- Final Logo Versions:
- Multiple file formats (e.g., PNG, JPEG, SVG, PDF) for use in print, digital media, and web.
- Variations for different backgrounds (light, dark).
Brand Loyalty and Conversions
“It is not sufficient for businesses to attract consumers with price promotions, good customer support, or product-specific technical requirements” the studies authors concluded. “Instead, companies should [emphasize] brand design and awareness and strive to promote strong affective associations with their brand among customers.”
So what makes a good logo? The Nike “Swoosh.” McDonald’s “Golden Arches.” The Philadelphia Eagles’ “Eagle.” The world’s most famous logos all share common attributes: they’re simple and memorable.
SEO SPARTA of Bucks County, PA has designed effective website logos for scores of companies. Working in tandem with our company branding services, our logo design team is guided by timeless aesthetic and marketing principles.
We create symbols that speak to your ideal customers. Our simple and memorable logo designs inspire brand awareness, loyalty, and conversions.
Logos We Designed
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