How SEO and Customer Service Go Hand-in-Hand

SEO is not commonly paired with customer service. We tend to think of SEO (or marketing, in general) as the work that attracts customers. We tend to think about customer service as the work that retains customers. Yet the two practices should not be viewed as independent.

Good SEO is good customer service—and vice versa.

To attract and retain customers, you must practice both in equal measure.

Save Customers Time with Good SEO

One difference between traditional marketing and SEO is that traditional marketing often tries to convince a customer that they need something new, while SEO, on the other hand, simply helps customers find what they're already looking for. 

The great misconception about SEO is that website optimization is somehow similar to spam. The opposite is true. Spam works by quantity. By blasting emails, for example, spammers play the numbers game, hoping for minimum conversions: 1% or less. Spam is so annoying because it applies a blanket approach to marketing: emailing everyone, regardless of the recipient's preferences.

SEO is, by nature, targeted marketing. Good SEO saves a customer time by promoting the most relevant, quality results for any given search. In fact, in this way, SEO works in tandem with search engines, which aim to streamline search, yielding only the best results. Instead of clicking pages deep, today's browser expects quality on the first page.

By saving customers the hassle of browsing multiple pages, SEO and search engines promote good customer service Internet-wide.

Good SEO Creates a Pleasurable Customer Experience

A well-optimized site is not merely easy to find, it is also easy-to-use. We know that the better a site's structure, the better the user experience. We also know that ease-of-use is a crucial determiner of a website's ranking.

As Nomensa explains:

"A positive UX (user experience) enhances user engagement, as users are more likely to spend time on a user-friendly and visually appealing website that provides relevant information. This increased engagement often leads to users sharing the website with others, resulting in more traffic and improved search rankings.”

By nature, then, the top-ranked sites (with good SEO) provide a pleasurable customer experience.

Imagine your favorite grocery store. You likely enjoy the store for its navigability—you find the foods you want easily, the aisles are wide, and the shelves are stocked. To replicate this positive shopping experience online, optimize your website structure. Each page should provide easy-to-find links and each page should itself be easy to identify and discover.

Good Customer Support Amplifies SEO

This is a no-brainer. If you offer easily-accessible customer support—via chat, responsive email, or a quality call center—your website will likely convert many potential customers. The more customers you convert, the more customers will return to buy more. The more returns, in turn, will improve SEO, creating a positive cycle of clicks and conversions.

The key here is to maintain a consistent level of quality. According to Neil Patel, "71% of consumers have ended their relationship with a company due to poor customer service." Poor customer service will lead to decreased visits—negatively influencing SEO.

To succeed in business, you must follow the wisdom of this Mo Hardy quote: "Customer service is an attitude, not a department.

An SEO Company That Understands Customer Service: SEO Sparta

To build an effective customer service campaign, you need a web development company that also understands SEO. SEO Sparta is the rare company that understands the value of customer service. Contact SEO Sparta in Bucks County, PA today to learn how you can improve your website's performance: 215-900-9398.

If you are interested in transforming your website into a money-making tool or are interested in exploring opportunities to outperform your competition, we encourage you to contact SEO SPARTA.

We combine traditional marketing methods and organic SEO--emphasizing natural website optimization--to design thoughtful, inspiring, and effective marketing campaigns.

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