Why SEO Specialists Are Essential for Your Business

If you need a haircut, you see a hairstylist. If you feel a pain in your chest, you see a doctor. But what if you need to embed EXIF in your website's images? What do you do?

We see specialists because we trust others to perform the work we cannot perform. An unfortunate truth about SEO; however, is that website owners rarely trust specialists to perform the crucial, yet often tedious, work of website optimization. In many cases, website owners simply do not perform SEO at all, and their websites languish in the rankings. Or worse, website owners pay amateurs to perform SEO, and the amateurs actually harm their website rankings.

We cite the examples of a stylist and doctor to prove a point. If you're like most people, you trust your beauty and health to professionals. So why not trust your website's rankings to a professional?

We cite EXIF to prove a point, too. The work of website optimization is often tedious, and the associated terminology can sometimes seem downright arcane. In reality, EXIF is a relatively simple concept:

“EXIF (Exchangeable Image File Format) files store important data about photographs. Almost all digital cameras create these data files each time you snap a new picture. An EXIF file holds all the information about the image itself — such as the exposure level, where you took the photo, and any settings you used."

SEO Specialists Unlock the Mystery of Website Optimization

The world of an SEO specialist is replete with concepts like EXIF.

Robot.txt? SERPs? Website crawlers?

These are just a few of the more popular SEO terms. For the layman, these terms might seem complex and mysterious. However, for the SEO specialist, these terms are old hat.

Fortunately, if you're a website owner with a quality product, and you truly want your website to attract the traffic it deserves, you do not need to suffer the confusion of learning SEO. You trust your hair to a hair stylist and your health to a doctor, so why not trust your website's performance to a professional SEO specialist?

If you’re a website owner in need of SEO, we suggest contacting SEO Sparta today. You can contact our Bucks County, PA office at 215-900-9398.

If you're hesitant to try SEO, or are not sure where to start, we suggest reading our series of articles for website owners:

How SEO Can Help You Clarify Your Business Offering

How to Build an Optimized Website: Website Development

Why Updating Your Website is a Key SEO Strategy

Content is King – SEO Content Marketing Strategies

If you are interested in transforming your website into a money-making tool or are interested in exploring opportunities to outperform your competition, we encourage you to contact SEO SPARTA.

We combine traditional marketing methods and organic SEO--emphasizing natural website optimization--to design thoughtful, inspiring, and effective marketing campaigns.

Contact us