Three Timeless Marketing Strategies for Organic SEO Success

Webmasters have practiced some form of SEO (search engine optimization) since the mid-1990s, when the first search engines cataloged the web. Since then, the web has changed the world, escorting society into a Brave New World of inventiveness and social transformation. SEO has evolved, too, to help websites market to a global audience.

Today, SEO is often associated with cutting edge digital marketing, but it's important to remember: SEO is based on timeless marketing strategies.

From the beginning of commerce, marketing has been about communication.

Below we discuss three means of effective communication and how they apply to today's SEO—or more specifically, today's "organic" SEO.

Strategy #1: Specificity  

SEO essentially governs the keywords and website design elements you employ to market your business online. If you can identify your potential visitors, or if you want to build a website for a specific visitor, you must include specific words and design details that will appeal to your audience. This idea, like most marketing principles, is self-evident, yet too many designers build websites for a general, unspecific audience.

For online marketing success, specificity is key.

Strategy #2: Accessibility 

Remember, no one understands your product like you do. You are the expert. Your challenge is to convey your expertise in a way that inspires confidence in search engines and browsers.

When you use jargon that may not be familiar to your customer, he or she may lose interest—and just like that, you’ve lost a sale! If you understand your customer, adapt your text and design elements to suit his or her needs and avoid jargon!

Unfortunately, the SEO industry itself is plagued by jargon; and the industry could do a much better job making the essential tenants of SEO accessible to more people.

Do not let the jargon, or any other obscure SEO association, discourage you from learning more.

Strategy #3: Intrigue 

Relevant content may attract browsers, but a website should strive to not merely attract browsers, but to also sustain a browser's interest.

The marketing goal is to cultivate informed and involved browsers who convert to actual customers. A precise and accessible description of your offering is necessary. But you must do more than describe your product, however precisely. You must intrigue browser to purchase your product.

One of the best ways to create intrigue online is to teach your customer something new and possibly include him or her in the learning process.

Dr. Mercola has built a successful online business by making his supplements feel like necessary by-products of his health tutelage. To read Mercola's article on astaxanthin, for example, is to want to purchase his astaxanthin: "Right before the turn of the 21st century, a researcher at Johns Hopkins University confirmed an important trait of what may be the most significant antioxidant ever discovered—astaxanthin,” he announces. “Up to 6,000 times the quenching power of other well-known antioxidants."

Among Mercola's many intriguing claims here is that "many antioxidants—even some of the more potent ones—are unable to cross both your blood-brain and blood-retinal barriers to reach your brain, nervous system and eyes. However, a breakthrough study reveals astaxanthin’s astonishingly rare ability to do just that.”

Mercola creates intrigue by inspiring emotional connections to his products. You can do the same.

Digital Marketing with SEO Sparta

If you're looking for an SEO company that understands how to effectively promote emotionally accessible websites with specific keywords and intriguing content, contact SEO Sparta at 215-900-9398. Our Bucks County, PA digital marketing firm will unlock your website’s true potential.

If you are interested in transforming your website into a money-making tool or are interested in exploring opportunities to outperform your competition, we encourage you to contact SEO SPARTA.

We combine traditional marketing methods and organic SEO--emphasizing natural website optimization--to design thoughtful, inspiring, and effective marketing campaigns.

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