Organic SEO: Two Simple SEO Truths

SEO is often also called organic, which implies a slow, natural process--much like a good meal (photo source). 

Recently at a business card exchange, I met two slim men wearing stylish sport coats. I was charmed. Both men were eating holiday cookies, and their stylish clothes and amiable chatter made me briefly forget the purpose of the event: to exchange business cards.

When one of the men called himself and his partner "IT pros," I pressed him to explain what he meant.

"We develop websites," he said.

"Oh," I said. "So you know SEO?"

"It's trivial," he said, finishing his cookie.

"SEO?" his partner asked. "Most website owners can do SEO for themselves. It's quick and relatively easy nowadays."

Before I could disagree, the group was swept into a holiday game. Now that I have a bit of time, I thought I'd offer a response to my new IT friend with two SEO truths we tell each client here at SEO Sparta. 

SEO is Not a Quick Fix

SEO is crucial for any new website, and a thoughtful SEO campaign can make the difference between a successful website and a failure. Unfortunately, as more site owners understand the importance of SEO, more try to perform SEO hoping for quick results: A first-page placement in a week or month.

We have seen many website owners dive into SEO--and drown.

Time after time, we see website owners who attempt to promote their websites quickly with no results. Often, in fact, results are not visible two, three, four, or five months later.

After only months of failure, many website owners yield to the temptation of outsourcing. And again: they demand quick results.

Many SEO firms attempt to follow their client's wishes, even if these wishes are not in the client's best interests.

However, SEO cannot be performed quickly. Even with proper SEO knowledge, and a talent for algorithms, it is usually not possible to optimize a website within one day, week, or month.

The Search Engines Do Not Judge on Looks Alone 

Most new websites only gradually attain higher rankings over other sites in the same industry. The major search engines often prefer established sites, and top-ranked sites have earned their placement by consistently offering good content and updating their features to match the evolving dynamics of the algorithms.

The search engines prefer this scenario. From Google's perspective, true optimization is organic. This is why SEO is often also called organic or natural website optimization. Both words imply a slow, steady process--an evolution.

Of course, search engines will readily replace an established website with a new website in search rankings--but the new website has to earn its placement with better content, or a better product. 

The search engines do not judge websites on looks alone.

Just like an IT Professional, a website can look beautiful in its finely-tailored sport coat, but if the website is not optimized properly, well, Google will not increase its ranking. 

If you are interested in transforming your website into a money-making tool or are interested in exploring opportunities to outperform your competition, we encourage you to contact SEO SPARTA.

We combine traditional marketing methods and organic SEO--emphasizing natural website optimization--to design thoughtful, inspiring, and effective marketing campaigns.

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