Google's Algorithm: Why Only Organic Website Optimization Works

In two prior posts, we discussed the difference between website ranking and website optimization and how, specifically, Google ranks well-optimized websites. Of course, a high website ranking is invaluable. Google constantly works to refine its algorithm so only the most relevant websites with high-quality, engaging, and well-written content appear on the first page results.

Unfortunately, the stakes are so high that many website owners have relied upon nefarious "Black Hat SEO" techniques to achieve a high ranking. With the algorithm update, Google Penguin, Google attempted to limit the rankings of Black Hat websites that violate Google's Webmaster Guidelines. When Google Penguin was introduced on April 24, 2012, Google proved, more than ever before, that its main objective was to offer its users only high-quality content.

With each algorithm update, Google will continue to limit Black Hat SEO techniques and reward the opposite: White Hat SEO.

To understand the importance of Google Penguin, it's helpful to understand the difference between the "Black Hat SEO" and this legitimate, natural form of website optimization: "White Hat SEO."

Black Hat SEO is essentially a set of techniques that certain webmasters employ to trick search engines. Black Hat SEO allows a website to appear on the first page rankings without actually creating relevant and engaging content. Thankfully, this practice is increasingly irrelevant, but Black Hat SEO has proved effective in the past. Techniques such as keyword stuffing, link schemes, and the creation of duplicate content continue to haunt the Internet, compromising businesses and personal users alike. If you've searched for a legitimate product or service and landed on a spammer's site--well, then, you've probably been victimized by Black Hat SEO, too.

To a search engine like Google, the only acceptable form of SEO is organic or natural website optimization--or White Hat SEO. An experienced organic SEO specialist studies Google's algorithms to learn exactly what the search engine prefers and optimizes websites to meet Google's exact requirements.

The key to organic website optimization is quality: a well-designed website and engaging, relevant content. This is why White Hat SEO professionals rejoiced with the release of Google Penguin. The new algorithm ensured, more than ever before, that Black Hat SEO would not sway rankings. With each successive Google algorithm update, we will hopefully continue to see that the only effective way to achieve a high ranking is natural website optimization.

At SEO SPARTA, we are very proud of our intimate knowledge of Google's evolving algorithms. In one way, the job is quite simple: prioritizing quality above all else. But the algorithm can present some complicated challenges. Fortunately, we've met these challenges. By continually studying the algorithm, we have maintained a consistently high ranking for our client's websites. Moreover, regardless of the algorithm, our websites continue to perform.

If you're considering hiring an SEO professional to optimize your website, please read our handy SEO Company Checklist. And make sure your SEO professional has first-hand knowledge of Google Penguin and Google's ever-evolving algorithm.

You may also outsource your website optimization for a low monthly fee to SEO SPARTA - an SEO agency of Bucks County, PA. We are here to help your business grow! Should you wish to learn more about what we do and how we do it, please send us an email or call us at (215) 900-9398.

If you are interested in transforming your website into a money-making tool or are interested in exploring opportunities to outperform your competition, we encourage you to contact SEO SPARTA.

We combine traditional marketing methods and organic SEO--emphasizing natural website optimization--to design thoughtful, inspiring, and effective marketing campaigns.

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